It’s not that I don’t have faith in fashion, but with many new brands surfacing like nuclear warheads from an ocean floor, how can established brands feel safe even presenting their collections during fashion week. Let’s face it; fast fashion is able to knock-off runway looks for a fraction of the cost.
One of the realities of the world marketplace is that the moment a fashion commodity becomes valuable, it’s only a matter of time, until the fashion gangsters try to cash in on it. What that means is that luxury designer brands can’t afford not to use the vast technological resources being produced worldwide.
Yes, making great fashion does matter. But before we embark on the project of solving the trend puzzle, I hope I’ve succeeded in putting the modern day fashion business into perspective for you.
Alexander Wang recently delivered his spring/summer 2020 collection in three parts. Collection number one is a reclaiming of casual luxury, re-contextualizing the ease and optimism that is American sportswear. It is an ode to the pioneers and an imagining of the future. Presented in four acts, it is a utilitarian uniform for all — the professional, the pared-down and the polished, all authentically remixed for the modern consumer.
The first act takes the formality out of the working wardrobe. Traditional masculine looks are reimagined for the unapologetic career women found in New York and beyond. Silhouettes cinched close the body sit side-by-side to exaggerated proportions. Bodysuits in jersey and chenille are accented with pearl body piercing—a nod to the shape shifting quality of a Wang woman at work.
In the third act, preppy Americana is presented a true form. The sartorial codes of relaxed American style undermine the power of the established systems and institutions that we have all grown accustomed to since many years ago. The classic blazer presented both nipped in and flared out in the same style. Denim and corduroy pants take on new meaning in oversized proportions and polo shirts, wrapped around models, a visual manifestation of turning traditional markers on their heads.
The finale ( Act 4) of the show displayed how modern day spirit meets the futuristic optimism of American sportswear. White, the color of female resistance throughout history is an obvious choice — a tribute to the confident, powerful and non-conformist women that empower women across the planet. The latter with the presentation of the brand’s take on the patriotic American flag on both set and garments, and finally, the inclusion of an upside-down New York to the logo, a defiant acknowledgment to the brand’s roots.